"Tasty fun" would be an excellent slogan for the next Coca-cola ad campaign, but in China that is the literal translation of the 可口可乐 (kě kǒu kě lè). Everyone is aware of the market potential in the world's most populated country, but the next step is how to advertise there. Take a look at
this article from the
New York Times discussing the significance of picking the correct name for your product.
